Make Your Move is an campaign from Missoula’s Intervention in Action Project, a group of community organizations dedicated to ending sexual violence.

These adverts highlight sexual assault awareness by using menacing slogans with twist endings that show that any of us are capable of intervening in uncomfortable situations.

Instead of reminding women not to endanger themselves (which should be obvious), they are reminding people to step in when if they witness a potentially dangerous situation.

Says Missoula’s Intervention in Action Project:

Our campaign’s goals are to: 1) Engage men and women as allies to prevent sexual violence by increasing awareness and education about the dynamics of sexual violence and 2) Encourage bystanders to foster healthy non-violent relationships and interrupt attitudes, language and actions that support sexual violence.

Check out another eye-catching campaign by Sexual Assault Voices here.