Debenhams new summer 2013 campaign features a diverse range of ‘real’ people, including plus sized models, a 69-year-old and an amputee. What do you think?
“I loved seeing the way that clothes emboldened each woman and man and being on a shoot where no two models were the same,” said Caryn Franklin, who worked on the project with Debenhams.
“I never underestimate the power of great clothes to bolster self-esteem, or the impact of imagery that celebrates difference.”
“Our customers are not the same shape or size so our latest look book celebrates this diversity,” said Ed Watson, director of PR at Debenhams.
“Hopefully these shots will be a step, albeit a small one, towards more people feeling more comfortable about their bodies.”